Our Story
SoHo began in 2022 when Xhoana, a lifelong perfume enthusiast and passionate scent collector, decided to start making her own candles. What began as a small project in the garage quickly grew into selling at local markets and, with determination, into stocking eight boutique stores.
Life then took us to Cyprus for two years, pressing pause on SoHo — but now that we’ve returned to the Leicestershire countryside, we are relaunching, bigger and better than ever. With a wider range of products, from candles to diffusers, perfumes, and room sprays, we are more focused than ever on delivering truly luxurious scents and perfect performance.
For us, it’s not just about fragrance — it’s about quality, sustainability, and experience. Xhoana refuses to use paraffin wax, choosing only 100% soy wax for a clean, even burn that doesn’t tunnel (because even the most expensive designer candles can disappoint!). Every batch is made by hand in small quantities, using premium oils and carefully balanced recipes so that every scent fills your home beautifully.
Our goal is simple: to create products that make you feel cozy, comforted, and inspired — and to share Xhoana’s love of fragrance with every home.
Meet The Founder
Xhoana has been passionate about fragrance for as long as she can remember. A true perfume collector and scent enthusiast, she turned her obsession into a craft — hand-making candles that not only smell incredible but burn perfectly every time. Her dedication to using only the finest ingredients, 100% soy wax, and carefully balanced fragrance blends is what sets SoHo apart.
Today, she continues to personally oversee every small batch, ensuring that each product reflects her love for scent and her commitment to quality.
lifelong passion for fragrance
✨ Something Beautiful Is Coming ✨
For as long as she can remember, Xhoana has been obsessed with perfume — collecting bottles, studying notes, and falling in love with the art of fragrance. Now, her lifelong passion is becoming reality.
Our first-ever collection of luxury, handcrafted perfumes is launching soon. Made in small batches with the finest oils, each scent is designed to feel elegant, unforgettable, and deeply personal.
This is more than perfume — it’s the beginning of a new chapter for SoHo. Stay tuned… 💫